Quote:
Originally Posted by HarryT
What was it that Disney tried to do with their DVDs, Steve? I don't think I've heard about that one.
This wasn't the "self-destructing" DVD thing, was it? I actually thought that was an excellent idea - all the benefits of low-cost rentals without the hassle of having to take the thing back to the store afterwards.
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It might have been called that, but it didn't just "die" after playing: The idea was, you bought it, but you could only play it X number of times. Then it would stop playing, and you had to call or get online to Disney and pay again to have it released for another X viewings.
As reasonable as that
might sound to some, the fact that kids often play their favorite movies
over and over and over can mean reaching that X viewing in about 2 days. Parents went ballistic, and threatened to burn the Magic Kingdom to the ground before they'd buy into such a scheme. Disney subsequently ditched the idea faster than an ugly blind date.
A good lesson in "how to go too far with DRM."