Quote:
Originally Posted by Steve Jordan
Maybe, but if book owners find themselves repaying for content they've already bought, they're going to stop buying anything from that publisher, and they're going to tell their friends to do the same. Disney tried that tack with their movie DVDs, and had to yank the idea in response to immediate and vehement customer demand. Any publisher that purposely tries that will only suffer a painful backlash from the market, not a profit.
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What was it that Disney tried to do with their DVDs, Steve? I don't think I've heard about that one.
This wasn't the "self-destructing" DVD thing, was it? I actually thought that was an excellent idea - all the benefits of low-cost rentals without the hassle of having to take the thing back to the store afterwards.