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To me it's like issuing speeding tickets. The cops don't get everyone and they'll never wipe out speeding, but it makes people think and maybe speed less or less often knowing that they might be the one who gets caught.
But "content providers" ought to have the sense to realize that these venues for their work exist, and if they make their work available at a reasonable price then most people who are interested will buy it. Some people will never buy anything, some will buy selectively, and some will buy all of their material...it's probably a bell curve.
Print books have never gotten money for every single reader, so why would be expect digital books to?
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