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Here's a stat I trot out when I want to illustrate how mass production and economy of scale hasn't worked in the publishing industry:
When I was a kid, my friends and I would go into town with two bucks each. We'd get a Big Mac meal for 99 cents, and with the other dollar, we could buy TWO paperbacks, or one paperback and a fistful of comic books.
A few years ago, you could buy two Big Mac meals (with larger fries!) for the cost of a paperback. (In the past couple hears, fast food has caught up a little in the inflation, but still a paperback costs a whole lot more than a fast food combo.)
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