Huh? It's 'incedibly stupid' of a commercial entity to try and leverage the interest in their piece of hot new tech into additional sales of their other hardware or OS? Seems pretty obvious to me; you may not like it (there's just a suggestion of that in the tone of your post
) but as others have said there are alternatives e.g. Smashwords - or just not not bothering at all of course, if you don't think it's worth the effort.
Cheers, Pete