Quote:
Originally Posted by J. Strnad
It doesn't do any good to advertise a product you don't have, though. If word of mouth and a few articles on the internet are enough to sell out the current supply of Kobos, and if it'll be another five weeks before they can fill an order, why advertise to build demand? It'll just piss people off to be made to want something they can't have.
|
Yes, but this isn't a case where they suddenly realized they don't have enough. The lack of in-store advertising seems to argue that they always knew there wouldn't be enough. Given how much lead time they've had to set this all up, that's kind of sad. Its a lost window of opportunity, because the moment Nook's lower cost unit shows up, the window slams shut.
So yeah. I get it. No store ads because there's not enough stock. But that only leads to the question "why isn't there more stock". The only thing I can think of is that despite the success in other markets, they were gun-shy--not confident enough to step up production. Which would be an okay strategy, creating demand as has been said, if the competition was going to stand still. But they won't.