That would be
Eragon, I think, and you're right, it's quite a notable exception.
Interestingly, as mocelet points out, it's different in different areas of endeavor, including some creative areas. I'm self-publishing an original card game. (
http://zigraphix.com if anyone is interested.) It's quite possible that if it does well, a larger game company may offer to buy it from me. That's a fairly standard practice in the game market.
