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One thing they could do is to offer a free ebook to everyone affected... that would be a good gesture!
Having amazon involved is key here... but note many companies, universities, etc. have hidden such information and downplayed the security breaches and even not alerted people in a timely fashion-- and that includes leading reputable firms! Companies act in their bureaucratic self-interest, cya first and foremost, then it's stockholders, and eventually customers. Economic history is replete with short-sighted companies.
Elsewhere (teleread), they are parsing the language of the communications from Mobipocket trying to figure out just what happened... there is a corporate speak in such matters that obfuscates rather than clarifies.
When I first got the e-mail, I started to respond and then thought it was a PHISHING effort!! Thank goodness for sites like this!
Hope they really haven't lost anyone's financial info!
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