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well.. pretty much anyone who has bought a magazine knows to look for the next issue the next month. i don't know about the wired app since i don't have it, but the popular science app handles new issues with in-app purchases and it pops up a notice telling you there is a new issue out, more than once. so they certainly let you know.
a subscription model would still be best, let it just download the new issue when it's released (or better yet, in stages the prior weeks). just the pricing has to be more in-line with paper subscription rates for me to even consider it.
funny thing for me is, i easily rack up 500k miles a year on airlines, at the end of the year they are always pushing magazine subscriptions for airline miles. it's nothing for me to toss away 20k miles for 4-5 magazines, so i'm not likely to pay for paper or electronic subscriptions anyway.
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