Well, check Sonystyle:
Sony Touch edition dropped in a few weeks from 299.9 to 199.99
Sony Pocket edition is 169.99 now
And Daily edition is 349.99 now
They dropped in Europe, too (unfortunately not so much).
Yesterday they also announced that Sony readers will be also sold in China, Japan, Australia, Spain and Italy by this year.
New models are coming soon, to me.
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