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I've never been able to figure out this seemingly recent movement for small publishers and authors who can't "break in" to the traditional publishing business... Printing up small batches up books for sell by the author themselves or online.
Why not just publish ebooks? I didn't even know that much about the whole ebook industry until fairly recently but I knew they existed. If you want to gain recognition and popularity as a new author, the internet would be a great way to do so. Not printing up 100 (I'm sure expensive) special editions to sell yourself to people who you probably know or are acquaintances. - Colt
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