I have to agree with Jinlo. No offense to Joseph Rhea, I'm sure he's a nice person and his book is pretty good.
But it's a little obnoxious to see all the spam on the forum lately. It seems like everyone's decided that MR is the place to shameless plug their self published masterworks and some of them don't want to play nice.
I just get annoyed when new users sign up for MR and only post about their amazingly wonderful book that their mother and their dog loved. And then disappear...until they need another sale.
But, this is another thread for his book. So you all may continue to discuss it. I'll get off my soap box now
I will say that I did enjoy his website and the book is interesting. The modeling and stuff that he has on his page are pretty cool. A good marketing webpage. Thumbs up there!