Thread: Sony to challenge Apple in Japan with e-reader
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Old 05-27-2010, 06:11 PM   #1
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Sony to challenge Apple in Japan with e-reader
http://news.yahoo.com/s/afp/20100527...ediatechnology

Quote:
Sony said Thursday it will launch an e-reader in Japan and set up a platform for newspapers, books, comics and magazines, challenging rival Apple a day before its iPad goes on sale in the country.

The move comes a day before the launch of the iPad in Japan and other countries outside the United States, where print media face a steady decline in advertising and have turned to e-readers as a chance for new revenue.

Sony, which has already started e-Book businesses in the United States, plans to sell e-readers in Japan by the end of this year to mark its return to the market after it virtually withdrew from the business there in 2007.
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