If they're truly going to differentiate the Kindle store from the device, then why don't they sell all e-book formats, like Baen?
In a way, the store is more important than the device, because I have a Sony and yet I buy most my books at Amazon. But the advantage in ease of use of the Kindle store on an actual Kindle is not enough for me to give up my 505. It is too bad that if you want both the best e-reader and the best store, you will probably have to break DRM to make it work (depending on your preference).
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