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For borrowed and rented eBooks I don't care about DRM. They can even restrict me to a single device - if the price is set accordingly low.
If they insist on selling AND DRM, then they need to come up with some mechanism for lending and trade-in - features of the paper book industry they love so much. Plus format convert when we get newer technologies.
It won't be long at current growth rates until eBooks represent a significant portion of sales. The Publishers who cling to the past will suffer.
I wonder how many eBook customers would rent eBooks instead of buying if they were priced along the lines of video rentals? And how many MORE eBooks would they read if they did not have to buy them?
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