I have to say for me it`s a little of both. I do love the tech side of it and my little gadgets, but there is a little practicality and I guess comfort thrown in.
I first bought an Ipod Touch knowing I could read on it, but I also love my music and all the other neat toys it has to offer. I also, recently bought a Kobo, because I actually found it generally more comfortable for reading. I still read on the Touch, but tend to carry it in shirt pocket where it is less obtrusive, when I am out and about. So far the Kobo is dedicated mostly for home or vacations. I find it more comfortable for longer periods of reading, but still to large for my mobile device, but that may change in the future.
And yes, I would love an Ipad, but, I can`t really justify the cost, I hear they are heavy for holding for long periods, and I really love how easy E-ink is on the eyes.
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