Did you try Kobo? I find it there (and I'm in France, so under similar, though not identical geo restrictions as you are) for US$6.29. What I've found is that when I order from them, I am charged the quoted price plus VAT for France (unfortunately, the full 19.6% on e-books).
Since they are Canadian, they may have special restrictions on selling to the UK, but they've been really good for my purposes. And oddly enough, their prices plus French VAT always seem to work out about $0.10 cheaper than the posted Sony store prices for the US.
Cheers,
Bev
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