I keep repeating to myself: "I don't NEED a new reader, I have the Sony Reader."
No matter how many times I have repeated that to myself, I keep wanting a Cybook. I couldn't even really afford the Sony Reader, but I bought it anyway. Heck, not only that, but now is the best time to have the Sony Reader because of all the books we have and the all the great Mac software we finally have for it..
But I still feel myself drawn to the new and different ebook readers. I think I have an addiction to all things "ebooky."
Note: By the way, I LOVE my Sony Reader, so I have no reason to want another, but I do. <sigh>