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Originally Posted by Scott Nicholson
Do you think it will continue?
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No and yes.
No, in that statistics like this are misleading. Ebook sales are still very small -- less than 5% of the total US book sales. Going from $35 million to $90 million isn't quite that impressive, when you consider that the US book industry in total is somewhere around $24 billion in 2009.
Or, consider that if sales increased $50 million (from $40 million to $90 million) this year, and they increase by $90 million next year, that would be a large revenue increase but "only" a 100% increase in sales.
I.e. as the sales figures get larger, you won't see such large percentage increases.
However, "yes" in that ebooks are likely to continue to grow, and grab more market share. It's not guaranteed but it does seem likely.
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Originally Posted by Scott Nicholson
Where's the leveling off point? When does the print industry collapse?
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I doubt print will ever completely disappear. What's more likely is that retail bookstores will find it hard to continue as sales increasingly shift to ebooks, online bookstores, print on demand and big box stores like Walmart. That's going to take many years though.