Quote:
Originally Posted by happyreader
One has to consider whether the sales benefit will exceed the cost of the ad campaign.
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Well, if you don't think your product is good enough...
I mean, if you can't spend millions, do an appearance on HSN! C'mon, we're talking about Sony! I sincerely doubt they manufactured the Reader and created Connect Books because they only expect to make a few hundred thousand on the deal...
Quote:
Originally Posted by happyreader
And Gear magazine went under several years ago.
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Okay, my bad... so you sell it in
Playboy,
Maxim,
FHM, etc. but you get my point. Advertising = many sales. No advertising = few sales. Sony Reader = few sales. Math majors, feel free to step up and finish this equation.