Quote:
Originally Posted by kjk
That complaint was made long before Apple got involved in ebooks. But feel free to "blame" them for it anyways, since it seems to be your schtick.
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1 - I already thought ebook versions of published books were overpriced before Apple announced the iPad.
2 - Before Apple came along with their 'agency model' the middle man (ie the store) decided on the price to sell at and paid a set fee per unit to the publisher. Apple's 'agency model' is that the publisher decides the price and Apple takes 30%.
The problem being that book publishers, like the music industry up until a few years ago, has no idea about how to charge nor distribute digital media. Have a
read of this and you will see that Amazon actually stopped stocking books by MacMillan after MacMillan signed up to Apple using Apple's agency model and then started demanding that Amazon charged more for it's ebooks.
Now, and here's the kicker, please show me where I actually blamed Apple for the increase in ebook prices? I said Apple had changed the marketing model so that publishers set the price resulting in a price increase. Pretty sure that clearly says that the publishers are responsible for setting the price. I blame Apple for changing the selling system that we are all used to where the middle man buys the product and then sells it on at whatever mark up they feel fit to add. Well not really blame as the model should work if it wasn't for my previously stated fact that the publishing industry has no idea about digital distribution.