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Well, for a company that "still believes" in e-books, Sony really isn't doing much to show it.
I mean, the article mentions upcoming ads in NYT, USA Today and Vanity Fair (and I'm still trying to figure out how Sony thought VF was a major market to hit), and ads in airports and train stations (but will anyone be selling the readers at those airports and train stations?). And that's it. No ads in the gadget-lovers' periodicals? Not even Popular Science? Not even Gear? No TV commercials and appearances?
You call that advertising? That's a joke. The article doesn't mention how small is the segment of people who are familiar with the device, versus those who have never seen or heard of it. Talk about stealth marketing, that's downright invisible... the only people who are finding the device are those who are tripping over it.
Sony? Comments?
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