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Originally Posted by JSWolf
What Apple did was see the competition and come up with new formats for music they could not play. So if you wanted to purchase any music from Apple, you had to purchase an iPod.
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Apple is a hardware vendor, so naturally they want you to buy their hardware.
However, it's simple enough to convert content bought through iTunes to another format -- I believe converting to MP3 is an option in the iTunes desktop app. (Don't currently have it installed and can't check.)
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Sony is doing the same thing. They came out with a new ebook format and the only portable device that displays it is a Sony Reader.
Sony might be the last company to come out with a new ebook format and get away with it. We have yet to see how well Adobe will do with Digital Editions. And for DE to take off, it needs to be supported in enough portable devices and the books sold all over.
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Unfortunately, that's Sony, all over, and I doubt the Sony Reader only format will fare well. They have a habit of doing proprietary stuff that everyone else ignores, witness the Memory Stick form factor for flash expansion media. (I believe even Sony is moving away from that now, and going to SD instead.)
Adobe might do better with Digital Editions, since they are reasonably cross-platform. I'm not a big fan ot the PDF format, for example, but I can read PDFs one everything I have, including my PalmOS PDA.
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Dennis