Quote:
Originally Posted by jswinden
What needs to occur is a new eBook paradigm. A lot of you are comparing Apple's iPod and iTunes to eBook sales. Apple's is the exact paradigm from which the publishing industry must shift away. In the Apple paradigm, Apple sells specially formatted songs that play only on Apple software. In the Apple paradigm, you wind up with dozens of companies selling songs that play only on their software.
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What Apple did was see the competition and come up with new formats for music they could not play. So if you wanted to purchase any music from Apple, you had to purchase an iPod.
Sony is doing the same thing. They came out with a new ebook format and the only portable device that displays it is a Sony Reader.
Sony might be the last company to come out with a new ebook format and get away with it. We have yet to see how well Adpobe will do with Digital Editions. And for DE to take off, it needs to be supported in enough portable devices and the books sold all over.