[J. Strnad]

I think the Kobo is going to change that. It has Borders behind it, and the $150 price point is sucking in people like me who just can't see spending $250 and more for an ereader. It has the e-ink display I've seen and require, and I don't care about the lack of wi-fi; I can wait until I get home to buy a book.

Magazines, art books, etc. will still be paper products for me. I don't want to spend $500-800 for a tablet computer that is too heavy and too bulky for my casual reading, and which lacks an e-ink display. I might get one some day, but I wouldn't buy one as an e-reader.

I think that the Kobo has the potential to be the break-out product that brings e-readers to the masses. It's cheap (relatively), straight-forward, and it supports the epub format, which I also think has the potential to become the standard for casual readers.