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Old 08-28-2007, 01:14 PM   #143
jasonkchapman
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Quote:
Originally Posted by DMcCunney View Post
People who understand that the costs of an ebook are considerably lower than for a paper edition, and expect those lower costs to be reflected in a lower price. That is, most of us.
I think that's an arbitrary distinction, though, and I'm not sure how many people in the mass market care. People don't shop by production cost, they shop by perceived value. Do they insist on lower ticket prices for independent films on the grounds that they cost less to make?

People know that the latest book by Joe Bestseller costs one heck of a lot more to bring to market than a book by Manny Midlist. Still, we don't expect Manny's books to be 1/10th the price just because he only got a $3,000 advance and no promo budget.
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