Quote:
Originally Posted by Poppa1956
I expect a certain number of persons going IN the B&B store for this promo will exit the store witha shiny new Nook and/or accessories.
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I think that's what they hope. In reality I think they'll be lucky to increase their sales more than a percent or two this way though. They definitely need to pump the profile of the device, and quick, because whatever part of the market Kindle doesn't already own, iPad is taking, and Kobo is going to scoop up the low end.