Neelie Kroes (the current Commissioner for the Digital Agenda in the EU) worded it exactly as it is: the market is too much fragmented. (both European and pan-European)
Quote:
Today there are four times as many music downloads in the US as in the EU because of the lack of legal offers and fragmented markets;
<snip>
Consumers expect, rightly, that they can access content online at least as effectively
as in the offline world. Europe lacks a unified market in the content sector. For
instance, to set-up a pan-European service an online music store would have to
negotiate with numerous rights management societies based in 27 countries.
Consumers can buy CDs in every shop but are often unable to buy music from online
platforms across the EU because rights are licensed on a national basis.
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And I love this one:
Quote:
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The availability of a wide and attractive legal online legal offer would also be an effective response to piracy.
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