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Old 05-20-2010, 08:31 PM   #47
mgmueller
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Join Date: Nov 2008
Location: Augsburg (near Munich), Germany
Device: 26 Readers, 44 Tablets
Quote:
Originally Posted by GeoffC View Post
Certainly the hype has been one reason why it has been so "successfully" launched ... but then few other manufacturers have the same kind of 'clout' as Apple. Once you've mentioned Amazon and Sony, there are few capable of shouting as loudly ... (except perhaps Microsoft - but they don't shout ..... just bellow!)
Again...Apple's brilliant marketing machinery...
The global PC market is way above 200m units globally.
Is 1m units really successful?
Siemens 1 year ago did sell its PC division, 4m units per year didn't suffice their expectations.
iPad certainly isn't a flop, neither is iPhone. But they aren't highrunners either.
Of course, considering iTunes, it's still highly profitable and successful enough.
But far from being benchmark.
But again: Best marketing out there...
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