Quote:
Originally Posted by Steve Jordan
I think the important point is that many of the groups I mentioned largely don't know that this is an option for them. How many older people with failing eyesight, who buy what large-print books they can find, know about e-books' print variability? How many parents know that their kids don't have to ruin their backs if they get their texts on e-readers? How many Mac users don't know that they can get e-books?
If they are told, through marketing, that a better way exists for them, I believe many of them will be compelled to check e-books out.
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They may, but it's a "Catch-22" situation.
There needs to be more stuff available for it to become a more compelling solution, but without more demand, there won't be more stuff.
I see us in one of the early stages of any technology. It starts out complex, expensive, and the province of a few early adopters. It gradually becomes simpler, cheaper, and more widely available.
But the keyword above is "gradual". This will not, and
cannot happen quickly.
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Dennis