Thread: "Friction" is why e-books adoption is slow
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Old 08-27-2007, 12:52 PM   #74
DMcCunney
New York Editor
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Quote:
Originally Posted by Steve Jordan View Post
Without a serious marketing effort on the part of e-book and reader sellers, the general public will not be aware of any compelling reasons to buy an e-reader or e-book. Advertising bestsellers and popular magazines... price deals... hardware features... book club deals... any of these things could alert people to a great new way to enjoy reading. Without them, people will continue to be oblivious to the advantages (or the very existence) of e-books.
So what are the compelling reasons to buy an ebook reader and ebooks?

I like having a library in my pocket, and have several thousand ebooks on my PDA, but I don't consider myself typical.

I have no interest in a dedicated ebook reader, because I have enough electronic devices, thank you. I need a device that does other things besides display ebooks, hence the PDA.

For most folks, an ebook and ebook reader is a solution to a problem they don't have, and paper editions do fine.
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Dennis
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