Quote:
Originally Posted by jasonkchapman
I agree with NatCh.
Don't forget, folks, a logo is simply supposed to be basic symbology that suggests a meaning. The text<->binary thing sort of puts the "e-" in e-book. Steve's hand and tilted, flat screen suggests hand-held mobility and electronic convenience. I think it works really well and doesn't depend on being large, high-color, or high-res to get the point across.
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Good point, Jason. Also, the more basic the logo, the easier it "brands" into people's minds.
Pick any successful company. It's very likely that it uses a surprisingly "simple" logo (simple as in the degree of complexity).