Quote:
Originally Posted by nekokami
My conclusions about the primary barriers to ebook readers being the lack of interest in purchasing a dedicated device are based on a very limited survey of people I know who are heavy readers (multiple books per month, sometimes per week), but are not interested in ebooks. I asked why. The reasons I gave above are the reasons they gave. They were completely unaware of whether the books they would want are available as ebooks or not-- they haven't even checked.
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Without a serious marketing effort on the part of e-book and reader sellers, the general public will not be aware of any compelling reasons to buy an e-reader or e-book. Advertising bestsellers and popular magazines... price deals... hardware features... book club deals... any of these things could alert people to a great new way to enjoy reading. Without them, people will continue to be oblivious to the advantages (or the very existence) of e-books.