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Hey, he's a late-20th century TV icon. Of course people make fun of him!
On the other hand, in an airport, where one ticket holder is being told he's got too much weight for carry-ons because of his many books, MacGuyver will be the one cruising through security with his Sony Reader, and reading contentedly on the plane while Mr. Bookworm seethes over leaving his books behind. (How's that for a commercial image?)
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