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From an artistic standpoint, copyrighting has very little to do with monetary gain. It's more about protecting what I created. If I write a love song dedicated to my wife, and someone in marketing hears it and likes it, they should not be allowed to use that same song as the background music in a commercial for herpes treatment, or any other type of commercial unless I give my consent as an artist. If it does take some sort of financial gain to give my consent, that is my perogative as the creator of the song, my RIGHT as a copyright holder.
The life of the creator seems like a good lifespan for copyrights. Any longer or shorter is not fair and does not benefit society( IMO)
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