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Old 08-26-2007, 07:47 PM   #32
DMcCunney
New York Editor
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Quote:
Originally Posted by jasonkchapman View Post
Sadly, it promotes vendor lock-in. Keep in mind, I'm talking about the mass market here. That market requires a model that goes no further than "Plug this in here, Click that, and go read the book."
But isn't that what we ultimately want?

(Not the vendor lock in, but the frictionless delivery.)

Quote:
But how to replicate that for all the PDAs, smart phones, UMPCs, and other dedicated reader units? How do you make it that frictionless when one company doesn't have all three pieces under its control. You'd need a device-configurable iTunes-like program that could support multiple content providers. I'm not sure I see how the market can prod the development of something like that.
You start with a standard format that everyone agrees to support, and can be read by whatever viewer application you happen to have on whatever device you use.

I'm not holding my breath...
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Dennis
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