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Since I've begun using my librie to read in public places, I don't know how many people have asked me about it (definitly more than ten). Usually they tend not to be overly surprised that ebook exists (most of them didn't know they did prior to meeting me).
However they are very surprised of the slickness of the screen of an eink device.
One thing though: nobody under 30-40 has ever asked me anything.
I read in a prior post that ebooks need some company to lauch somekind of offer similar to the ipod. You forget that the ipod success is based first and foremost on the hype around it (there are players with interfaces as easy as the ipod's, but none that comes with such heavy advertising).
The problem is that music is cool, whereas reading isn't.
There's no way for that market to grow huge in the span of a few months, hence no big advertising campaign (these cost big bucks). And we get back where we started, with knowledge spreading through word of mouth between readers only - bookshops have a vested interest into staing mum about such things.
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