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I do think selling physical products may help: The question is how to go about it? The simplest way would be to sell pre-loaded SD cards or USB keys, but once you get into physical packaging the biggest savings on ebooks is lost. One possibility might be to sell cards with micropay credits for somewhere like fictionwise. Go to the store, buy the card and load up that way. My own thought would be something like buy an SD card with so much credit on it-- go to the kiosk in the store, browse for books, load and leave. The card could either come with its own login to the ebook store, or you can add your own.
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