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Originally Posted by kovidgoyal
Ah but see you told them about it. This is an example of overcoming inertia. I agree that ebooks need more visibility, indeed they need visibility more than they need anything else, including ease of use.
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Right. That's what won the e-music market, once MP3s became a standard. Word of mouth will create visibility, and visibility will create a market. Smoothing friction will naturally follow.