Quote:
Originally Posted by jasonkchapman
Or both, I would think. You don't want to lose the impulse purchases from those who didn't happen to have their reader along. Also, you'd still be able to buy them as gifts. Heck, flash memory is cheap, and you don't need much. Think of all that wonderful, wasteful packaging. Cardboard covers with fancy cover art, a few nicely designed sample pages to flip, and a blister-pack USB key on the inside back cover.
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Well, I'm thinking of all the landfills stuffed with little 5MB flash drives and USB keys that people purchased, transferred the contents to a computer or reader, and threw away as being too small for other uses. I think we sacrifice far too much for disposability now (one of the worst downsides of "frictionless" society).
But if someone figures out how to encode the books onto those cardboard "gift cards" with a magnetic stripe on the back, something that's less wasteful and a bit more biodegradable, I'll be a lot more responsive to the idea.