Thread: "Friction" is why e-books adoption is slow
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Old 08-26-2007, 01:45 PM   #23
kovidgoyal
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Quote:
Originally Posted by Steve Jordan View Post
Most of the people I know, who all have computers, don't know e-books exist (or didn't, before I told them about it). Many of those, who have portable computers called PDAs and Smartphones, likewise didn't know they could buy books specially formatted to read on them. (Okay, granted, most of the people I know are over 40. The situation with younger folks is better, but not always by much!)

My point is: If they don't know about e-books... how can they buy them and find out?
Ah but see you told them about it. This is an example of overcoming inertia. I agree that ebooks need more visibility, indeed they need visibility more than they need anything else, including ease of use.
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