Quote:
Originally Posted by jasonkchapman
I agree. That's why I think the best way to ease them along is with baby steps. Frankly, I think if e-books were delivered through dirt-cheap, physical USB keys and sold like pbooks, they would have higher adoption rates than they do now. That way you're only asking the mass market to accept one new thing at a time. Yeah, it's totally antithetical to what e-books are all about, and I'm not in any way suggesting it (before a couple of dozen people post that it's a stupid idea) but it would probably work.
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That's a
stupid... oh. Never mind!
Actually, though, it's not. The idea is sound, giving consumers something substantial at the store. It's just the medium that's in question. It would be best, I think, if the customer could come in with their device, purchase the e-book, and have it automatically downloaded into their device. That way, they see it there, ready to read... instant gratification, and very frictionless. (See, we're still on track here!)