Quote:
Originally Posted by kovidgoyal
But that's precisely my point. When you say that its hassle the mass market understands, all that means is that there hasn't been enough time for the mass market to get used to the hassle involved with using ebooks.
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I think the "mass market" has had plenty of time to get used to the hassle... enough that they've had time to go to the stores and say "Stock some e-readers, please!" and call the publishers and say "Release my books in the formats I want!"
The fact that they haven't done these things is largely because the mass-market doesn't know e-books exist in the first place. And I also agree that, when they do find out about them, they don't want to have to go through the trouble of opening one web site to buy a book, open another piece of SW to convert the book, and open a third to get it into their reader. They want pathetic simplicity... the iTunes package. As hard as it might be for those of us in this forum to accept, it really does have to be that stoopid easy for everyone else.