Quote:
Originally Posted by jasonkchapman
To us, yes. But then, we aren't the mass market. Buying pbooks may involve a certain amount of hassle, but it's hassle the mass market understands. It's the same hassle they face with any other retail transaction. The very fact that AOL is still alive should be a good indicator of where the mass market is in technological aptitude.
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But that's precisely my point. When you say that its hassle the mass market understands, all that means is that there hasn't been enough time for the mass market to get used to the hassle involved with using ebooks.