Quote:
Originally Posted by kovidgoyal
I don't see why it's so important to have all the functionality in one program. Is it really that hard to use a browser to download books and whatever device dependent software you have to transfer the book to the reader? Compared with the amount of trouble that you have to take to buy a paper book, that is less than nothing.
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To us, yes. But then, we aren't the mass market. Buying pbooks may involve a certain amount of hassle, but it's hassle the mass market understands. It's the same hassle they face with any other retail transaction. The very fact that AOL is still alive should be a good indicator of where the mass market is in technological aptitude.