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I don't see why it's so important to have all the functionality in one program. Is it really that hard to use a browser to download books and whatever device dependent software you have to transfer the book to the reader? Compared with the amount of trouble that you have to take to buy a paper book, that is less than nothing.
No, the reason that ebooks aren't taking off is inertia. Buying ebooks is already easier than buying pbooks, warts and all. It's just that as ebook apologists we feel the process needs to be perfect before it will be adopted. It doesn't. It just needs to be better than buying pbooks, which it already is.
The only real problem with ebooks (at least legal ones) is lack of availability, and that is a function of inertia.
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