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That's where standardized formats come in. To make it work, you only need 2 things:
1. The standardized format file; and
2. SW to convert the format to your reader.
Book content can therefore be simplified, and it's up to new readers/devices to write their own conversion SW. If the conversion SW in step 2 can be made as seamless as possible (or even invisible, built within your interface between the store and your device), you'll have frictionless content transfer.
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