I have one of these - have for 6 months. I haven't tried ePub, but have used PDF. This unit has an LCD screen, but it's better than most LCD. It's not eInk, but remains readable at various angles. It has better navigation from the main menu than the Kindle. The Kindle's 5-way controller is a goofy, awkward item. Page turns on the aluratec are easy.
All in all, for a no-frills, inexspensive reader, the Aluratec is pretty good. I perfer it to the Kobo for sure. And, the small size means that you can actually put it in your pocket. It's very rugged. With the Kindle, it's big and clumsy and prone to breakage.
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