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I think some of the friction can be alleviated quite easily.
For instance if and when Amazon launch the Kindle, the friction of DRM will be reduced for them by the large user base and the 'oiling' of buy now and read now.
I mean will the average Joe have the same perception of the amount of friction caused by DRM that we tech savvy folk do?
I've had chats with none tech savvy ipod users and they were quite content with their purchases and didn't seem to be worried about DRM, The oiling of 'Being cool' 'cos i az a ipod was sufficient not to remove the friction but make it invisble to them.
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