I buy ebooks from either Fictionwise or Baen. I particularly like Baen because of their webscriptions format, where you can get 6 books without DRM for U$15.00. They've figured out something that most e-publishers haven't: ebooks are worth less than paper copies (due to the more restrictive licensing and usage models) and so should be cheaper.
Baen's prices are the best I've seen for ebooks, but for some reason they always get ignored whenever price comparisons come up. It's profitable for them to sell them cheap. Why not for others?
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